Analysis of Data
Data is at the heart of our strategy. We collect and analyze performance metrics across all channels, using advanced analytics to uncover insights and optimize your marketing efforts. Our analysis informs ongoing adjustments, ensuring your campaigns remain effective and aligned with your business goals.
Our data analysis is conducted within the framework of the PDCA and UUDA loops: understanding customer attributes using Google Analytics 4 and heat-map analysis using Microsoft Clarity and other tools. We analyze website user behavior and access data to measure the effectiveness of site improvements and marketing initiatives.
note: Google Analytics allows you to create exploratory reports at will.