Building a special brand that is yours alone
Brand Marketing
Why not build, together, a long-term brand with a real sense of “specialness” that is yours alone?Our brand marketing supports the creation of a distinctive brand unique to your company.
Our Brand Marketing is business model transformation × brand building.
You haven’t put into words who you are as a company. You have no idea how much it might cost. A one-off rebranding didn’t deliver results. You have no meetings dedicated to strategy and tactics. We take on challenges like these. Our brand marketing lets you build up value while keeping the burden low, through installment-style investment over six months or more.
Brand image creation
We define your brand concept and logline (a one-line axis that expresses your business), creating a shared language and brand image inside and outside the company.
Design partnership
An implementation plan that turns what makes your brand “you” into words and design that get across. We develop your brand story and tagline.
Brand building
You can entrust concept, story, design, and content to us end to end — brand building grounded in both strategy and tactics.
What we provide
solutions for your challenges
1
Brand audit
We map your current awareness, image, and competitive position, visualizing where your brand stands today.
２
Brand concept design
We distill your purpose, promise, and value into a single sentence that becomes the axis for every decision.
３
Brand story & logline
We articulate “what story your brand carries,” in a form usable in recruiting, sales, and PR.
4
Visual & tone design
We set the rules that unify your brand’s world — logo, colors, fonts, photographic style, and more.
5
Communication
We design which messages to deliver where, across web, social media, and offline. AI is leveraged as well.
6
Regular strategy meetings
At monthly strategy meetings we confirm your brand’s unwavering axis and align direction, strategy, and initiatives.
Grow through repeated two-week planning cycles and meetings. Break free from price competition — toward being chosen because it’s your brand.
PDCA
PLAN
At the monthly strategy meeting, we set the brand’s mid-to-long-term goals and the priority themes to advance that month. We begin designing business flows from the customer’s perspective, not your existing internal one.
DO
Along the chosen themes, we advance concept design, story, visuals, and content production.
CHECK
We gauge brand understanding by looking at reactions from staff, customers, and job candidates, along with branded search and social media response.
ACTION
We tune messages and expressions and reflect them in your guidelines, strengthening the “brand playbook.”
Expected outcomes
Expected outcomes
The reasons you are chosen — a “you-ness” beyond price and features — become clear
The brand experience is consistent across every touchpoint: website, sales materials, social media, physical locations, and more
Mid-to-long-term “brand selection paths” increase — branded search, word of mouth, referrals
You become recognized as an attractive brand in recruiting and partnerships as well
Internal decision criteria unify around “what fits the brand,” reducing hesitation
What sets us apart — points of difference
POD
Integrated project management
Our strength is being a project-management specialist able to run strategy, creative, IT, and DX in an integrated way within a single company. Unlike firms that handle only production or advertising, we take responsibility for the success of the project.
Hands-on track record
Practical knowledge and know-how from working alongside more than 200 small and mid-sized companies, knowing their front lines and combining a management perspective with an on-the-ground one.
Know-how that grows assets through creativity
A consistent support philosophy and implementation capability — spanning data analysis, AI utilization, and system development — built on our mission to “grow assets through creativity.”
Consultation flow
Step
Your role
Consult SHISEILABO. Tell us about your goals, objectives, challenges, and concrete plans.
Action by both companies
We hold an initial online meeting of 1–2 hours.
SHISEILABO’s action
We prepare a proposal for your company free of charge. The proposal includes your goals, the overall project picture, expected improvements, and a concrete action plan.
Action by both companies
We hold a meeting for you to review the proposal.
Your role
Based on the proposal, you place an order with us and the project starts.
Companies based in English-speaking countries outside of Japan can also use our services. Please take advantage of our marketing partners in Japan. We also accept PayPal payments.
How？
To drive each project optimally, we keep the number of companies under contract to a minimum — further strengthening our collaboration with you. Based on what you want to achieve, we understand your current challenges and organizational structure, and make proposals from a long-term perspective. Feel free to contact us by email with any inquiries or questions.
FAQ
FAQ
How does your pricing / cost work?
It varies by the project’s scale and content. Through an initial hearing, we propose the optimal plan. Both monthly support plans and per-project contracts are available.
How long is the contract period?
Contracts can start from as short as one month. The contract period can be set flexibly according to the project’s progress and goal achievement.
What industries do you support?
We serve clients across a wide range of industries — IT, manufacturing, retail, services, healthcare, education, and more. We have especially rich experience with companies driving digital transformation and those aiming to raise brand value.
Is remote support available?
Yes, fully remote support is available. Members in Japan and abroad collaborate online to run projects efficiently. In-person meetings are also possible as needed.
Do you have a track record of supporting overseas companies entering Japan?
We have many. Understanding differences in language and culture, we support everything from planning to execution of branding and marketing strategies tailored to the Japanese market’s specific needs.