SMALL GLOBAL COMPANY
What is Soraniwa?
Soraniwa is One-Stop Branding service that helps foreign companies successfully enter the Japanese market. “Soraniwa” means the brand of the one and only protagonist (you) in the sky. Soraniwa is like a white palette created with your colors.
IT × Marketing × Creative
Our Partnership Story
Execution+
Interactive +Friendship= Victory（Japan Story）
Soraniwa is One-Stop Branding service that helps foreign companies successfully enter the Japanese market.
Execution
=Marketing×IT System
Integration of marketing strategy and IT systems for optimal customer experience and efficient use of data. Advanced analysis and automation enable us to deliver the most appropriate message to the target audience and deploy initiatives quickly and effectively.
Friendship
=Creative x N=1 customer
We use creative approaches to build deep relationships with individual customers. By staying close to the values of each individual customer and providing a special experience, we foster a strong bond between the brand and the user.
Victory
=Success in Japanese market
We will achieve success by understanding and adapting to the unique culture and values of the Japanese market. Focusing on quality, trust, and sensitive customer service, we will build a strong position in a competitive market and achieve sustainable growth.
We are a group of members with experience and accomplishments in a variety of categories. We also have experience and accomplishments in partnering with a variety of clients in all prefectures of Japan that are not limited to any industry or business category.
LET’S WORK TOGETHER!
Support for product sales in the Japanese market
We offer our experience and know-how that we have been competing in the Japanese market for the past 10 years. We support your company consistently from market research to end customer target selection and promotion.
Issue to be solved
Japan’s High Marketing Budget Wall
“We don’t know where to start.”
Issue to be solved
Localization for Japanese
Struggling to select strategies, measures, and methods
Issue to be solved
Support for establishing a Japanese corporation
We can assist you in establishing a company in Japan.
About us
We have partnered with companies in various industries and business categories in Japan to solve customers’ problems and social issues. This service was created with the aim of sharing our past achievements with overseas companies. Soraniwa Japan Market” will be launched in March 2025 as a service to support overseas companies entering the Japanese market.
Our POD
Our POD(=Point Of Difference) is a cross between marketing and IT systems (e-commerce sales support systems, facility reservation systems, delivery support systems) and creative.
FROM THE PORTFOLIO
Our Work
WE WORK WITH
Our Clients
Our clients are international companies.
Demographic Attributes
Age range (e.g., teens, 20s, 30s, 40s+) Gender (male, female, non-binary) Household composition (single, married couple, household with children)
Consumer Purchasing Behavior and Psychological Characteristics
Price orientation (low-priced, mid-priced, premium-oriented) Brand orientation (domestic brand-oriented, foreign brand-oriented) Eco-sustainability awareness (environmentally conscious consumers, trend-conscious consumers), etc.
Interest by product category
Fashion & Apparel Food & Beverage (organic, imported food, etc.) Beauty & Cosmetics (organic, Korean cosmetics, luxury) Gadgets & Home Appliances Lifestyle & Interior Design Sports & Outdoor Equipment, etc.
Digital Behavior
Degree of use of e-commerce sites (frequent, occasional, and almost never) Active SNS (degree of use of Instagram, TikTok, YouTube, Twitter, etc.) Information gathering methods (word of mouth, blogs, official sites, review sites), etc.
Lifestyle / Life Stage
Urban vs. rural areas (Tokyo metropolitan area, Kansai area, regional cities, suburbs, rural areas) Work styles (office workers, remote workers, freelancers, students) Hobbies and preferences (travel, sports, outdoor activities, gadgets, beauty, entertainment)
Purchasing Channels and Payment Behavior
Analysis of online shopping vs. physical store purchase payment preferences (credit card, e-money, QR payment) subscription purchase preferences (subscriptions vs. one-time purchases), etc. from chats
OUR VISION
Through us, our overseas clients should learn more about the good qualities of Japan. To create a world where Japanese people can encounter wonderful products and services from overseas that they do not yet know about.