From "this somehow seems good" to being able to explain "why we're doing it" — the first step in strategy is hypothesis design
Hypothesis Design — by a marketing partner that grows your assets through creativity.
Challenges we solve & how we respond01
You understand your current situation and issues, but haven’t been able to organize the strategy you should pursue. Initiatives end as one-offs, and no overall roadmap has been drawn. You want to align your team members’ motivation in the same direction.
01 Expected outcomes
・”What to do over the next year” becomes clear, and front-line activity moves as one
・The connection between strategy and day-to-day initiatives is visualized, reducing drift
・PDCA becomes easier to run, and front-line learnings build up into the next initiatives and new customer acquisition
02 Advisory Subscription
¥50,000 / month
Individual support for company representatives, including AI training and expert IT advice. Use us as your “marketing × IT expert.”
What we provide
solutions for your challenges
1
The ideal state
Defining the ideal state (quantitative: revenue and conversions; qualitative: brand condition and customer experience).
２
Strategic hypothesis design
Designing strategic hypotheses (target, positioning, value proposition).
３
Roadmap
Building annual / quarterly roadmaps (“when to execute what, in what order”).
4
Tactics development
Presenting tactical plans broken down to the initiative level (channels, content, KPIs).
We present improvement hypotheses as a set — for turning your existing data into profit.
Example of how we proceed
Goal-setting session
Organizing quantitative and qualitative goals.
Hypothesis design
Enumerating strategic options and designing hypotheses.
Planning
Roadmap development (in 3–12-month units).
Strategy meeting
Sharing and consensus-building at a kickoff meeting.
Rollout
Connecting to the execution phase (in coordination with performance, brand, DX, and more).
For monthly-contract clients
For monthly-contract clients: included in your monthly contract — as strategy planning, equivalent to ¥200,000–400,000 / month.
Consultation flow
Step
Your role
Consult SHISEILABO. Tell us about your goals, objectives, challenges, and concrete plans.
Action by both companies
We hold an initial online meeting of 1–2 hours.
SHISEILABO’s action
We prepare a proposal for your company free of charge. The proposal includes your goals, the overall project picture, expected improvements, and a concrete action plan.
Action by both companies
We hold a meeting for you to review the proposal.
Your role
Based on the proposal, you place an order with us and the project starts.
Companies based in English-speaking countries outside of Japan can also use our services. Please take advantage of our marketing partners in Japan. We also accept PayPal payments.
How？
To drive each project optimally, we keep the number of companies under contract to a minimum — further strengthening our collaboration with you. Based on what you want to achieve, we understand your current challenges and organizational structure, and make proposals from a long-term perspective. Feel free to contact us by email with any inquiries or questions.
FAQ
FAQ
How does your pricing / cost work?
It varies by the project’s scale and content. Through an initial hearing, we propose the optimal plan. Both monthly support plans and per-project contracts are available.
How long is the contract period?
Contracts can start from as short as one month. The contract period can be set flexibly according to the project’s progress and goal achievement.
What industries do you support?
We serve clients across a wide range of industries — IT, manufacturing, retail, services, healthcare, education, and more. We have especially rich experience with companies driving digital transformation and those aiming to raise brand value.
Is remote support available?
Yes, fully remote support is available. Members in Japan and abroad collaborate online to run projects efficiently. In-person meetings are also possible as needed.
Do you have a track record of supporting overseas companies entering Japan?
We have many. Understanding differences in language and culture, we support everything from planning to execution of branding and marketing strategies tailored to the Japanese market’s specific needs.