Our Guiding Philosophy
Philosophy
We believe that work should be enjoyable — something that essentially enriches our lives and raises the quality of how we live. So if we are not enjoying our work, something, somewhere, may be wrong.
Perhaps it is time to change our mindset toward the positive, and to act.
Our reason for being is neither to maximize profit nor to grow the size of the organization. We value the challenge of the individual and the long-term challenge of the organization alike. That is precisely why we aspire to be a company and a team that broadens its view to a global scale, pursues earning power, and delivers high-quality services. By being so, we can enjoy our work and cultivate the ability to provide services of real value.
In our way of thinking, the flip side of the coin marked “Challenge” is not “Failure” but “Growth.” We judge society not by what one has, but by the value one can offer.
Our Purpose
Our Purpose
Our purpose is to become a role model and a means for social change that respects diversity, and to provide solutions that raise people’s quality of life. Through creativity and marketing, we re-examine Japan’s traditional culture, art, and the world’s content — decoding their underlying systems and construction processes, and updating them into new standards of value.
Mission Statement
Mission Statement
We take part in the communication that helps clients, communities, and people discover their essential meaning, and that lets their existence and activities be recognized. When we rush toward a goal, anyone can end up like a hunter, staring only at what is directly ahead. In such moments, we bring the perspective that only a third party can offer — swiftly conveying “what truly matters now” and putting it into practice together. We are a team that questions the obvious and designs stories from new points of view.
A brand is like a “garden.” We respect the culture and history our clients have cultivated, and we design and grow the brand together. Embracing the evolution of technology while keeping the unchanging essence at our core, we enjoy change and keep creating value. We are a marketing partner that grows assets together through creativity. Each member engages with their own perspective and creative thinking, and as a flat, objective organization, we keep challenging the future. Create beyond imagination.
Core Values
Core Value
SELF COMPETITION
SELF COMPETITION
We correctly understand the meaning of the freedom we are given, and consider how to respond to that freedom responsibly. We advance one steady step at a time, grow while facing ourselves honestly, and build a culture that genuinely celebrates and honors each other’s successes.
Active COLLABORATE
Active COLLABORATE
We value truthful dialogue among members. To move forward, we remove organizational walls, become the customer ourselves to think, offer ideas, and act. We make the most of each person’s different strengths and cooperate.
Design with a bird’s eye
Design with a bird’s eye
We grasp the big picture with a broad view and bring a design perspective to every daily activity. With the humility to treat the world itself as a place of research and development, we design the ideas and insights we discover. Through repeated observation and inquiry, we value every idea, wherever it is born.
BE OPEN BE HONESTY
BE OPEN, BE HONEST
We evaluate things by the value we provide, speak our true thoughts, and act with sincerity. We design an environment where even bad news can be shared with peace of mind, and we always act with an honest and humble mindset.
Gratitude and Achievement
Gratitude and Achievement
Even when we deliver great results and reach the goals we set with our peers, we never grow arrogant; with a heart full of gratitude, we set new goals and commit to achieving them. We take responsibility to the end and see things through without giving up.
Challenge and change
Challenge and Change
We repeat challenge and experiment without fearing risk. We believe there is value in the very act of continuing — proactively — to challenge, change, improve, learn, and raise our standards. Let’s just try it.
Our Action Rules
Our Action Rules
Valuing people
Valuing people
People are at the center of every project. The future depends on each person’s knowledge, actions, imagination, skills, teamwork, and integrity — so we value these qualities above all.
Customers are friends from foreign lands
Customers are friends from foreign lands
We treat every customer like a friend from a foreign land: grateful for the encounter and careful to explain things kindly. We act with the wish to contribute to society through valuable products and services, and through the ways and spaces in which we deliver them.
The Pursuit of Simple Quality
The Pursuit of Simple Quality
We value the pursuit of quality above all else — a shared pursuit among our customers, internal stakeholders, and employees. We pursue and act on the quality of products, the quality of service, the quality of communication, the quality of relationships, and the quality of the promises we exchange.
ART and Design with Tech
Art and Design with Tech
Unbound by conventional wisdom, we make the balance of numbers and senses our strength and seek our advantage. Total art is born by fusing three advantages — technology, art, and design. We keep creating unique value the world has never seen.
Open Challenge
Open Challenge
We believe work should be a place where every stakeholder can realize their potential. Our mission is to keep challenging — not merely to succeed. We cannot exist in isolation from the needs of society.
Profit & Value
Profit & Value
Profit, like breathing, is indispensable to a company. Profit is not our only aim, but we believe that a contribution worthy of the opportunities our customers give us leads, as a result, to profit. What we must do is provide value — and value is the amount of change in the recipient; price follows value.
Observation
Observation
With daily observation and curiosity, we love diversity, combine differing sets of values, and create fresh ideas and innovation never seen before.
Consumer Research & Market Driven
Consumer Research & Market Driven
We think without bias. We adopt both a market-driven and a consumer-research-driven approach, and by also valuing our own ideas, we create innovation.
Vision
Our Vision
Five or ten years from now, we will continue to collaborate with clients, communities, and individuals who pursue intrinsic value rather than getting caught up in superficial trends like AI, digital technology, and the latest tools, and we will make a positive contribution to updating the systems that make up our society. Our vision is to constantly make the future—one second and one step ahead—a better place; to use data to foster connections and peace; and to eliminate advertising from our cities.
Our Team and Organization
Our Team
Observational Skills and a Spirit of Inquiry
We place great importance on two qualities—“observation skills” and “a spirit of inquiry”—as they enable us to exercise self-discipline and creativity.
Active Listening and Proposal Skills
We have the ability to listen carefully to others. This ability is cultivated by seeing the essence of things, and this is when our experience is most highly valued. We are able to communicate flexibly and adapt to the situation on the spot.
Openness and Intuition
By honestly sensing and observing the workplace, the atmosphere, our customers, and our colleagues as they truly are, we hone our intuition and cultivate the ability to see through to the essence of things.
Practical Skills and Logical Thinking
We strive to express and communicate intuitive concepts as logically as possible. We believe that logical explanations and understanding are essential for putting plans into action with our colleagues and achieving our goals.
Diligence
We possess the determination to relentlessly pursue profitability in order to provide our services on a sustainable basis. We think seriously, persistently, and thoroughly until the actions needed to achieve our goals become second nature.
An “AND” Organization, Not an “OR” One
We have the ability to think about and act on two conflicting things at the same time. We do not adopt one and discard the other. Creativity and discipline, innovation and execution, humility and boldness, freedom and responsibility, cost and quality, short-term and long-term, prudence and courage, analytical skills and initiative, idealism and realism, continuity and transformation, realism and vision, values and results, purpose and profit… We have the ability to consider all such opposing pairs simultaneously.
The Origin of Our Company Name
What We Want to Achieve
We are a marketing partner that grows assets through creativity. Shisei Lab defines Japanese culture as “the crystallization of innovation, development, and creative activities rooted in the bounty of nature and nurtured by human wisdom and sensibility.” At its core, Japanese culture is based on the belief that an aesthetic sensibility and technology—born from the importance of coexisting with nature—enrich society. We also believe that art is “an activity created by viewing humans as part of nature and paying humble respect to its grandeur.” Art possesses a universal power that transcends time and culture to connect hearts and minds.
We define small and medium-sized enterprises (SMEs) in Japan as exemplary embodiments of “Japanese culture.”
We propose a new direction for internationalization that fuses deep spirituality with the creativity of diverse global art forms. Through this, we aim to “respect the workings of nature and create the future together.” Rather than allowing different cultures to clash, we aim to realize a richer and more sustainable world by recognizing and learning from one another.
As a bridge between culture, art, technology, and AI, we play a role in connecting people and nature, as well as the world and Japan.
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